As a UI designer, I ensure a pixel perfect user friendly experience. In today's competitive online shopping world, building a strategic user-friendly interface is key for boosting conversions, retain attention, and maintain lasting customer relationships.
I believe beautifully designed interfaces, paired with user-friendly functionalities, will keep users engaged and happy to run their business.
Context
NextFashion is a B2B wholesale marketplace that streamlines sourcing for retailers and boutiques. We connect them with a vast network of trusted, top vendors across various categories, including apparel, accessories, and home décor. This empowers retailers to find the perfect products to meet their customers' needs.
Wholesale websites contain a significant amount of data, valuable for both vendors and buyers. Vendors aim to include as much information as possible to promote their company and products. Buyers, on the other hand, seek detailed product information to ensure they make informed purchasing decisions.
My Role
UI design • Wireframing • Information Architecture • Layout design • Interaction design • Design System • Competetive Analysis • Quality Control • Typography • Graphic Design • Branding • Prototyping
UI design • Wireframing • Information Architecture • Layout design • Interaction design • Design System • Competetive Analysis • Quality Control • Typography • Graphic Design • Branding • Prototyping
Goals
Our mobile UI strategy prioritizes a smooth transition from the desktop interface. We achieve this by focusing on essential features and information that allow users to seamlessly continue and complete their buying journey on mobile devices.
Intuitive Interface: I aim to create a user-friendly interface that efficiently manages a vast amount of information, catering to both vendors and buyers. This empowers them to easily find what they need and complete their goals.
Intuitive Interface: I aim to create a user-friendly interface that efficiently manages a vast amount of information, catering to both vendors and buyers. This empowers them to easily find what they need and complete their goals.
User Satisfaction: Providing a streamlined experience for sellers to manage their products and for buyers to discover and purchase high-quality goods from trusted brands.
Challenges
Balancing User Needs: Designing a user interface that caters to the distinct needs of both vendors and buyers. This requires constructing clear, intuitive layouts and proper information architecture that seamlessly connects our desktop version to conversion of our mobile users.
Mobile Optimization: Accommodating a vast amount of information and functionalities within a limited mobile viewport is crucial. My focus is on crafting concise and effective intuitive interfaces that excels on mobile devices.
Information Overload: With hundreds of vendors offering thousands of products and promotions, presenting all this information effectively becomes a challenge. I aim to present a balance between comprehensiveness and user experience, ensuring clarity without overwhelming users.
Success
I figured out various methods to construct layouts that is intuitive for our users while also promoting our brand to be familiar and trusted. We have a large amount of ongoing users from both sides (buyers and sellers). NextFashion also contains a back-end platform where vendors are able to promote their product by purchasing promotional sections throughout our site. This increase sales for for every side of the party; the vendor, retailer, buyer, and NextFashion.
Competitive Analysis
Faire - LAShowroom - Shein - Order Champ - Amazon - Temu
To gain a better understanding of the competitive e-commerce world for wholesalers, I conducted research on various wholesale websites. I focused on layouts that effectively organize large amounts of information onto a single mobile screen, benefiting both sellers and buyers.
Design System
My responsibilities included creating and maintaining specific library of components throughout the mobile web/app. Creating a design system library ensured the design of our website to be consistent and familiar for a user friendly experience. Our design system also included rules, use cases, edge cases, margins, layout design, typography, color scheme, and icons.
Impact
Cohesive User Experience: A clean and consistent layout across all devices (desktop and mobile) is fundamental to our information architecture, presentation, and overall user experience. This consistency builds trust with our existing user base of thousands and attracts new users and companies daily.
Optimized Discovery: The homepage/landing page serves as a critical touchpoint for promotions and product discovery. We ensure a seamless experience across all devices, treating mobile optimization with the same importance as the desktop version. This empowers users to effortlessly continue selling or shopping anytime, anywhere.
Engaged User Base: We understand the importance of keeping users engaged. To achieve this, we introduce new features almost monthly, while continuously refining existing layouts to incorporate these additions and effectively present the ever-growing amount of information.
Thank you for visiting!
- Matthew Mauricio
